hi kapil thanks for starting off, its true that promotional activity at a store is a pusher for sales inside the store, but recently i saw an activity which was performed outside the store but in the premises, which was a major crowd puller, specially because of the loud music and emceeing.
Not only this, if i would create that hype inside store and try and assemble the crowd in one place, will this not be a crowd puller for outsiders who watch it through the glass panel, or hear the music and excitement in the store?

hi Abhishek,

good point raised!
when i say Emceeing and music, it need not be noise, it can be an event of interest among the public, the overall objective of any promotional activity is to pull the public's attention and when we can agree that music or emceeing can pull in the attention then its nothing but a part of promotional package.
we create noise, true! but in the positive sense to create a hype and interest which is the major objective of any promotional activity.

vibha

Hi Vibha,

I believe the end result of a promotional activity in a Store depends on a number of factors like Day of the week & hour of the day you are conducting the activity, quality, availibility and display of your products, prime positioning of your brand and the Most important factor - Ability of your Sales team to convert the prospects into customers.....

Selling is definitely not an art. Its probably the most perfect science ever known to humanbeing.... You just apply your approach X to customer Y in order to arrive at your desired result Z. All that we need to discover are the variants of these X, Y & Z.

Hence, any promotional event at the store can be converted in to the expected result of pushing sales if all other elements are taken care of....

Comments invited - Devesh