Online Marketing Executive for HyperQuality India
HyperQuality India Pvt. Ltd., Delhi 2–3 Yrs
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Understanding the Search Engine Optimization (SEO) objectives & implementing it accurately.
Strong understanding of social media optimization techniques.
Understanding of Link building/PR optimization/Directory submissions/Article submissions.
Proficiency in Google and Yahoo! bid management tools.
Conduct Keyword Research to produce optimal Click Through Rates (CTR)
Knack of implementing new technologies, automation capabilities that enhance SEM efforts
Ability to write ad copy and optimize through A/B testing
Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns
Google/Yahoo sitemap set ups
Knowledge of HTML, XML, CSS & related tools
Monitor progress of campaigns using various reporting tools