Manager- Marketing Science for Novartis
Novartis Development It (A Div Of Novartis Healthcare Pvt Ltd), Hyderabad 3–6 Yrs
Share this job
This position will be responsible for performing high-level statistical modeling and advanced analytics using SAS.
Competence in statistical modeling and SAS are absolutely essential. The person will lead teams as and when required and would be proactive in developing new data driven methodologies.
The person will report to the Group Head, Marketing Science.
Build high-end models and tools for enhancing marketing effectiveness
Examples of advanced analytics for the U.S.
oPromotion response modeling (ongoing promotions)
Promotion tracking and ROI estimation (one-time promotions)
Advanced analytics for targeting and segmentation
Manage and enhance U.S. promotion tracking tool
Help develop Promotion Mix models and Portfolio Optimizers to improve the efficiency of resource allocation
Help build visual-basic interface for various analytic tools
Summarize and share results with Senior Management (when needed)
Job ID 49774BR
