27 benefits from B2B lead nurturing

Many B2B marketers will tell you they have a nurturing program. If you ask them what benefits they hope to gain, they`ll likely talk about the goals for the program in relation to the number of sales opportunity conversions or revenues produced from marketing-driven customer acquisition. Those are great goals, of course, and ones we need to realize for our companies, but we also need to think about the other benefits our companies can derive from consistent and relevant nurturing programs tha...
Published about 30-11-2009 | Rated 0

7 simple tuths of social media marketing

1) Listening is the best way to develop strategy Everyone knows they should develop a social media strategy before diving into to every network they can. The problem is, few can tell you how to do this because any real marketing strategy is highly personal and involves your customers, market, competitors, suppliers, products and services. The best way to approach discovering a strategy for your social media participation, and perhaps all of your communications, is to listen really, really wel...
Published about 30-11-2009 | Rated 0

Using keyword clouds for SEO and user insight

Using Keyword Clouds for SEO and for User Insight is a valuable tactic in the goal of high visibility in search results. First two definitions: A Keyword Cloud or Tag Cloud is a visual representation of frequently used words on a website. Keywords having higher density are displayed in larger fonts, so the more frequently a word appears on your site, the larger it appears within the cloud. The following is an example of a keyword cloud that appears on the TrustTheVote.org. In this case, the t...
Published about 25-11-2009 | Rated 0

Social Media Not The Answer For Weak Brands

If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF." That`s Twitter, Google, the internet and Facebook. There`s no question these four revolutionary developments have forever changed the marketing function. Word-of-mouth has now become word of finger. A key difference: Word-of-mouth leaves an invisible trail in the ether. Word-of-finger leaves ...
Published about 25-11-2009 | Rated 0

Social Media Video Viewing Up 98%

Time spent viewing video on social networking sites increased 98% in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen. In addition, the number of online video streams viewed on social networking and blog sites increased 45%, from 240.8 million streams in October 2008 to 349.5 million in October 2009. Ranked by number of video streams, Facebook was the top online social networking and blog destination in October 2009 with 217.8 m...
Published about 25-11-2009 | Rated 0

Consumers Feel Frugal This Holiday Season

Consumer spending will likely be lower this holiday season, as US households plan to spend an average of $390 on Christmas gifts, compared with last year`s estimate of $418, according to the Conference Board Christmas Spending Survey. The top holiday spenders are expected to be New England households (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont), which expect to spend an average of $534. The lowest holiday spending is expected in the Mountain Region (Arizona, Col...
Published about 25-11-2009 | Rated 0

Who Needs Santa When You Have Social Media?

Consumers enlist social media and mobile devices to help with holiday gifts By Stacy Straczynski ‘Tis the season for social media. Seventeen percent of U.S. consumers plan to leverage social media sites to assist in their holiday shopping this year. The majority (60 percent) will do so to seek discounts and sales, according to Deloitte’s 24th Annual Holiday Survey. More than half of social media users reported that they will also use these sites to research potential gift ideas (53 p...
Published about 21-11-2009 | Rated 0

Marketing`s Interest in the Sales Function: A New Understanding of the "Whole Product"

On the one hand, both marketing and sales functions want the same thing—transactions that produce the revenue and the profits that satisfy the requirements for the viability of the business. However, they go about achieving that in different ways. In a company large enough to have both functions, the marketing people are not making daily sales calls and the salespeople are not developing branding campaigns. The tactics are obviously different despite the fact that the final objective is the sa...
Published about 21-11-2009 | Rated 0

Social Media, Mobile to Guide Holiday Shopping

Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends. Nearly 17% of consumers will use social media this year to guide their shopping. Among those shoppers: 60% will find discounts, coupons, and sale information. 53% will research gift ideas. 52% will check gift wish lists of friends and family. Consumers fro...
Published about 18-11-2009 | Rated 0

How Marketers Can Tap the Web

Running online marketing programs to communicate with customers can be a lot of fun, but requires careful planning and tools to track success. And there are best practices marketers can use to improve the content, reach and impact of Web communications. First and foremost, a professional Web site with a consistent design and look with easy-to-read text will help attract and retain visitors. Although 63 percent of consumers and small business owners turn to the Internet first for information a...
Published about 18-11-2009 | Rated 0