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Thoughts on how to follow-up on website leads when you use marketing automation
A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill. Richard writes over at the Idea Exchange blog on marketing automation related topics.
Marketing automation tools are useful because they can give us a ton of visibility into the visitors to our website, what they looked at, etc., and when ...Marketing News
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